Accelerate your Growth
Strategic consulting for global expansion across beauty, wellness, aesthetics, & retail
Wherever you operate, however you scale.
About SBG Beauty
Global Brand Strategist. Omnichannel Architect. Growth Accelerator.
SBG Beauty is a high-impact global consulting firm designed for forward-thinking beauty, wellness, and lifestyle brands, distributors, and retailers. We empower companies to scale across borders, penetrate new markets, and outperform in every channel worldwide.
Founded by Global Brand Strategist Crystal McElroy, SBG Beauty advises and activates companies with a science-forward approach and a proprietary omnichannel framework.
Our team delivers proven growth strategies, emphasizing cross-market brand resonance and precision retail expansion.
We don’t just guide strategy. We engineer global growth.
We Build the Bridge Between Vision and Velocity
Our work spans direct-to-consumer, medical and aesthetic clinics, luxury spas, prestige and mass retail, pharmacy chains, hospitality and wellness resorts, and leading digital marketplaces. We not only specialize in crafting an omnichannel strategy that not only reaches the right audiences, we convert them. We accelerate your growth!
From global regulatory navigation and market readiness planning to vetted distributor partnerships, go-to-market execution, and post-launch performance tracking, we align every element of your brand’s expansion strategy with measurable commercial outcomes. Whether entering a new region or accelerating growth in a saturated market, we bring structure, clarity, and momentum to your expansion.
Let’s build your global roadmap, channel by channel, market by market, with a strategy that’s as ambitious, dynamic, and future-focused as your brand.
More Than a Consultant. A True Growth Partner.
At SBG Beauty, we don’t believe in one-size-fits-all playbooks.
We immerse ourselves in your business—whether you're a founder-led startup, a clinical operator, or a global distributor—and tailor every engagement to your unique goals, challenges, and market dynamics.
We work as an extension of your team, bridging strategy and execution with clarity, speed, and commercial sharpness.
Our model is agile, our network is global, and our focus is always on driving results that matter. We accelerate your growth!
