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    Accelerate your Growth

    Accelerate your Growth Accelerate your Growth Accelerate your Growth

    Strategic consulting for global expansion across beauty, wellness, aesthetics, & retail

    Wherever you operate, however you scale. 

    Get Started Today
    Learn More

    About SBG Beauty

    Subject Matter Expert beauty, skincare, wellness and retail. International distribution Expert

    International Brand Strategist. Omnichannel Architect. Growth Accelerator.

    SBG Beauty is a high-impact consulting firm built for brands, distributors and retailers ready to scale beyond borders and outperform in every channel. 


    Founded by International Brand Strategist Crystal McElroy, SBG Beauty advises and activates beauty, wellness, and lifestyle companies—with a specialized omnichannel strategy and expertise in medical aesthetics, cosmeceuticals, spa, and professional skincare.


    We don’t just guide strategy—we engineer it and Accelerate your Growth! 

    Beauty skincare international sales and marketing consulting agency. International distribution

    We Build the Bridge Between Vision and Velocity

    Our work spans direct-to-consumer, medical and aesthetic clinics, luxury spas, prestige and mass retail, pharmacy chains, hospitality and wellness resorts, and leading digital marketplaces. We not only specialize in crafting an omnichannel strategy that not only reaches the right audiences— we convert them. We accelerate your growth!


    From global regulatory navigation and market readiness planning to vetted distributor partnerships, go-to-market execution, and post-launch performance tracking, we align every element of your brand’s expansion strategy with measurable commercial outcomes. Whether entering a new region or accelerating growth in a saturated market, we bring structure, clarity, and momentum to your expansion.


    Let’s build your global roadmap—channel by channel, market by market—with a strategy that’s as ambitious, dynamic, and future-focused as your brand.

    Skincare international distribution, product registration, consulting agency

    More Than a Consultant. A True Growth Partner.

    At SBG Beauty, we don’t believe in one-size-fits-all playbooks. 


    We immerse ourselves in your business—whether you're a founder-led startup, a clinical operator, or a global distributor—and tailor every engagement to your unique goals, challenges, and market dynamics.


    We work as an extension of your team, bridging strategy and execution with clarity, speed, and commercial sharpness. 


    Our model is agile, our network is global, and our focus is always on driving results that matter. We accelerate your growth!

    We can't wait to talk to you!

    Drop us a line!

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